John Locke has sold over one million copies of his books on Amazon. While that is a feat in itself, the amazing thing is that John Locke is self-published. His strategy is to sell his books at .99 even if his percentage as an author is lower.
Locke now has an ebook out that details how he marketed his books. From the looks of the ratings and reviews, this is a must-read for anyone who wants to self-publish and therefore must be their own marketer. I'm going to go get my copy...
